Thursday, January 1, 2009

Moonlight Marketing Team

FRANK FOUNDER (alias) is currently employed by a Fortune 500 Media company and thus will have to limit his biographical admissions due to potential conflicts of interest that could land him in legal hot water. FF has been involved with online marketing for seven years, spanning various marketing disciplines including: content development, SEO, affiliate marketing, paid search campaigns, site design and development, ad sales and agency development. He's passionate about social marketing and believes it should be used as the central tool for small businesses to grow their customer base, understand and stay on top of what's happening in their industry, and respond more quickly and accurately to consumer trends versus competitors. FF has grown up living in three separate continents, attended a top public university in the mid-west US majoring in liberal arts, and has been working in digital in Asia for nearly two years.


ANDREW WONG brings strategic and operational experience in marketing, product management, business development, sales and finance. At Yahoo!, he helped launch APT, Yahoo!’s exchange platform for both guaranteed and non guaranteed display advertising. He was also heavily involved in new product development, go-to-market, and sales strategy for Yahoo!’s direct advertiser channel (search). Prior to Yahoo!, Andrew worked in the Technology Investment Banking Group at UBS where he focused on equity and debt financings for software, hardware, semiconductor and digital media companies. Prior to UBS, Andrew worked at Sina.com where he got his first internet experience helping develop growth strategies for mobile value added services in China.

Andrew currently sits on the advisory board for Chinese Software Professional Association (CSPA), and was involved in putting together the 2003 annual VC event for AAMA. Andrew is a graduate of NYU, majoring in Computer Information Systems.



For business, partnership, donation inquiries, please send us an email at:
moonlightmarketinghk@gmail.com.


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