Monday, November 1, 2010

YO - hanging with the JD in CB!

Saturday, December 19, 2009

Checking out Amazon Associates

Just heard that Blogger has integrated Amazon Associates and I'm trying to test it out.

It is good timing I suppose with X'mas around the corner. Here's my wish list:

Monday, December 14, 2009

Saturday, December 12, 2009

client content

Sunday, December 6, 2009

Social Media Landscape in July 2009

Juliette Powell, John Perry Barlow and Paul Krugman talk about the social media landscape in 2009. From commercial brands to big business, all eyes are on Facebook, Twitter, and the digital generations.

Friday, December 4, 2009

Working on a Saturday - sigh!

But getting my Farmville on first - I'm all about the essentials...

Friday, November 20, 2009

How To Track Twitter Follower Growth? Twitter Counter!

If you're starting to get really addicted to Twitter and want to track the growth of your followers, is the application to do it with.

It helps you track the growth of who's following you on Twitter, who you're following, and also your Tweet frequency. Below is a look at my stats:
moonlighthk twitter stats

I still need to figure out how to post the widget as it doesn't seem to want to work for me right now.

I'm also waiting for someone to develop an application that can roll this data in with actual Tweets data and who followed you when to see what is driving your growth. That would be worth more to me than my pimped out Honda monster-truck civic.
My Honda Civic Monster Car

Thursday, November 19, 2009

Pete Blackshaw: Defending Against Negative Blogs

Nielsen executive, book author and Ad Age columnist Pete Blackshaw is astounded by the number of brand managers who still have no coherent strategy for dealing with negative blog posts. For brands that may look to defend themselves when bloggers get their hands on something potentially damaging, the most important question that Blackshaw believes you should be asking yourself is "what are we doing to empower the influencers to get your side of the story out"?

In fact, this is a recycling of the old adage that I still hold dear to my heart, "content is king". Thus, if you don't have content on your site that addresses some of the negative claims about your brand circulating the web, don't expect bloggers to be creating it for you. Do your homework, find out what it is about your brand they're negatively buzzing about, and determine the validity of the buzz. The tricky part is dealing with situations where the negative buzz is valid and you don't have a plan in place to correct the issue; at that point it's a more serious product/marketing issue that needs to be brought to senior leadership for review.

Wednesday, November 11, 2009

Twitter 101 for Businesses

Twitter takes a while to get your head wrapped around, but if you're interested on behalf of your business, a great place to start is Twitter 101. In case you've been stuck under a rock for the past year, Twitter is a real-time communication platform that enables businesses to stay connected to their customers. Businesses can quickly share information with prospective clients/employees, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company.

Download the deck and discuss it with your boss; it's good stuff.