Hong Kong's Media Scene

The Hong Kong media scene is vibrant, fast-paced and overhwleming at times. Media companies increasingly are transferring, recruiting and grooming talent in this city as it will continue to the likely launching pad for companies with their sights on China who may be looking to establish a North Asia headquarters. Arguably the most international city in Asia, an quick train ride from Shenzhen where you can find countless technical development shops, Hong Kong is an excellent place both for online marketers to find clients as well as for businesses to find a suitable firm to work on their behalf.

There are numerous online marketing companies in Hong Kong, but largely this market like the entire region is still very much in development as clients and budgets shift their mindset regarding how they traditionally think of media buys. Marketers also face challenges with needing to understand the pulse of their prospects and ensure that they don't jump in too deep talknig about keywords, metatags, URLs, CTR, page stickiness etc. It's surely enough to make a newbie's head spin! The fact remains that it takes time to understand to educate the market on how to think about all the various metrics, let alone devise a proper and efficient marketing strategy. Thus, the firms and marketers that dedicate themselves to picking the right clients but also educating them in the proper way will find success in Hong Kong and Asia.

For newcomers, a quick and fun way to get plugged into the Hong Kong media scene is to check out Web Wednesdays which typically take place at Club Volar in Lan Kwai Fong. Events are held monthly and are a good way for networkers, social climbers and geeks alike. Admission is $100 HKD and almost always includes a drink.

If you're looking for more Hong Kong events to attend, Local Solutions is a great resource.